Lead Generation Options

 Information Qualified Leads (IQLs): These are top-of-funnel leads who are seeking information or trying to solve a problem. They might engage with your content but haven't shown direct interest in your product or service yet

Add  Marketing Qualified Leads (MQLs): These leads have engaged with our marketing efforts and are more likely to become customers than general contacts.

 Sales Qualified Leads (SQLs): These are leads that the sales team has vetted and determined are ready for direct sales engagement. They typically show a strong intent to purchase and fit your ideal customer profile.