Privacy Policy and terms and agreements

These Terms and Agreements (the "Agreement") are entered into by and between L2S ("Seller," "we," "us," or "our") and the lead buyer ("Buyer," "you," or "your"). This Agreement governs the sale and purchase of leads generated by the Seller.

By purchasing leads from the Seller, you agree to be bound by these Terms and Agreements.

1. Lead Generation and Ownership

a. The Seller specializes in generating leads through various ethical and legal methods, including but not limited to, online marketing, content marketing, advertising, and direct outreach.

b. All leads generated by the Seller remain the exclusive property of the Seller until they are explicitly sold and delivered to the Buyer in accordance with the terms of this Agreement.

2. Lead Quality and Representation

a. The Seller makes good faith efforts to ensure the accuracy and quality of the leads provided. We will provide leads based on the criteria agreed upon with the Buyer (e.g., industry, geographic location, demographic information, lead source).

b. While we strive for accuracy, the Seller does not guarantee the conversion rate, success rate, or ultimate outcome of any lead. The effectiveness of a lead is subject to various factors beyond the Seller's control, including but not limited to, the Buyer's sales process, product/service offering, and sales team's capabilities.

c. The Seller will provide leads that, at the time of delivery, meet the agreed-upon criteria. We are not responsible for changes in lead information or status that occur after delivery to the Buyer.

3. Lead Delivery and Acceptance

a. Leads will be delivered to the Buyer through an agreed-upon method (e.g., CRM integration, spreadsheet, email).

b. Upon delivery, the Buyer shall promptly review the leads for any discrepancies or issues. The Buyer shall notify the Seller in writing within [Number] hours of delivery if any leads are deemed to be outside the agreed-upon criteria or are clearly invalid (e.g., disconnected phone number, obviously fake email address). Failure to do so will constitute acceptance of the leads.

c. The Seller reserves the right to verify any claims of invalid leads before offering a replacement or credit.

4. Payment Terms

a. The Buyer agrees to pay the Seller for leads at the agreed-upon price per lead or per lead package.

b. Payment terms will be specified in a separate invoice or agreement. Unless otherwise agreed, payment is due [e.g., upon delivery, net 7 days, net 30 days].

c. All payments are non-refundable unless explicitly stated otherwise in this Agreement or a separate written agreement.

d. In the event of late payment, the Seller reserves the right to charge a late fee of 20% per Month on top of the outstanding balance. The Seller may also suspend lead delivery until payment is received.

5. Exclusivity and Non-Compete (Optional - Consider carefully if this applies)

a. If agreed upon, leads provided to the Buyer may be exclusive for a period of [2] days from the time of delivery. During this exclusivity period, the Seller will not sell the same leads to other buyers.

b. The Buyer agrees not to directly or indirectly compete with the Seller in the generation and sale of leads using similar methods or targeting similar audiences for a period of 6 Months after the termination of this Agreement.

6. Use of Leads and Compliance

a. The Buyer agrees to use the purchased leads solely for their intended business purposes and in compliance with all applicable local, provincial, federal, and international laws and regulations, including but not limited to:i. CAN-SPAM Act (for email marketing)ii. Telephone Consumer Protection Act (TCPA) (for telemarketing)iii. CASL (Canada's Anti-Spam Legislation) (if applicable)iv. PIPEDA (Personal Information Protection and Electronic Documents Act) (if applicable)v. GDPR (General Data Protection Regulation) (if applicable for EU leads)vi. Any industry-specific regulations related to data privacy and marketing.

b. The Buyer acknowledges and agrees that the Seller is not responsible for the Buyer's compliance with these laws. The Buyer indemnifies and holds harmless the Seller from any and all claims, damages, liabilities, costs, and expenses (including legal fees) arising from the Buyer's non-compliance.

c. The Buyer will not resell, distribute, or otherwise transfer the purchased leads to any third party without the express written consent of the Seller.

7. Confidentiality

a. Both parties agree to keep confidential all non-public information received from the other party during the course of this Agreement, including but not limited to, lead data, pricing, and business strategies.

b. This confidentiality obligation shall survive the termination of this Agreement.

8. Disclaimers and Limitation of Liability

a. NO GUARANTEES: THE SELLER MAKES NO GUARANTEES OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE CONVERSION RATES, SUCCESS RATES, OR ULTIMATE OUTCOME OF THE LEADS PROVIDED. THE SALE OF LEADS IS "AS IS" AND "AS AVAILABLE."

b. INDEMNIFICATION BY BUYER: The Buyer agrees to indemnify, defend, and hold harmless the Seller, its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with:i. The Buyer's use of the purchased leads.ii. Any breach of this Agreement by the Buyer.iii. Any claims made by third parties against the Seller resulting from the Buyer's actions or omissions.iv. The Buyer's non-compliance with applicable laws and regulations.

c. LIMITATION OF SELLER'S LIABILITY: IN NO EVENT SHALL THE SELLER BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO, LOSS OF PROFITS, REVENUE, DATA, OR USE, INCURRED BY THE BUYER OR ANY THIRD PARTY, WHETHER IN AN ACTION IN CONTRACT OR TORT, ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR THE USE OF THE LEADS, EVEN IF THE SELLER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE SELLER'S TOTAL AGGREGATE LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY THE BUYER TO THE SELLER FOR THE LEADS IN THE 4 DAY PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

9. Term and Termination

a. This Agreement shall commence on the date of the first lead purchase and shall continue until terminated by either party as set forth herein.

b. Either party may terminate this Agreement for convenience upon [30] days' written notice to the other party.

c. Either party may terminate this Agreement immediately upon written notice if the other party breaches any material term of this Agreement and fails to cure such breach within [5] days of receiving written notice thereof.

d. Upon termination, the Buyer shall immediately cease using any leads not yet paid for and shall, if requested, return or destroy any confidential information of the Seller.

10. Governing Law and Dispute Resolution

a. This Agreement shall be governed by and construed in accordance with the laws of the Province of Ontario, Canada, without regard to its conflict of law principles.

b. Any dispute, controversy, or claim arising out of or relating to this Agreement, or the breach, termination, or invalidity thereof, shall be first attempted to be resolved through good faith negotiations between the parties.

11. General Provisions

a. Entire Agreement: This Agreement, together with any invoices or separate written agreements explicitly referenced herein, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral.

b. Amendments: This Agreement may only be amended or modified in writing, signed by both parties.

c. Severability: If any provision of this Agreement is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

d. Waiver: The failure of either party to enforce any provision of this Agreement shall not be construed as a waiver of such provision or the right to enforce it thereafter.

e. Assignment: The Buyer may not assign or transfer its rights or obligations under this Agreement without the prior written consent of the Seller. The Seller may assign its rights and obligations under this Agreement.

f. Notices: All notices hereunder shall be in writing and shall be deemed to have been duly given when delivered personally, sent by reputable overnight courier, or sent by email with confirmation of receipt, to the addresses provided by each party.

By purchasing leads from L2S, you acknowledge that you have read, understood, and agree to be bound by these Terms and Agreements.

L2S - Leads2sales.ca 

Last Updated: June 4, 2025

L2S ("we," "us," or "our") is committed to protecting the privacy and security of personal information collected through our lead generation activities and the operation of our business. This Privacy Policy explains how we collect, use, disclose, and protect personal information, including information about the individuals whose leads we generate (referred to as "Lead Subjects") and our business clients (referred to as "Clients" or "Buyers").

By engaging with our services, visiting our website, or providing us with personal information, you agree to the terms of this Privacy Policy.

1. Who We Are

L2S is a lead generation business based in Oshawa, Ontario, Canada. Our primary business involves generating qualified leads for our Clients across various industries.

2. Information We Collect

We collect different types of personal information depending on your interaction with us:

a. For Lead Subjects (Individuals whose information we collect as leads):

• Contact Information: Name, email address, phone number, physical address.
• Professional Information: Job title, company name, industry, business email, business phone number.
• Demographic Information: Age range, gender (where relevant and legally permissible for lead targeting).
• Interests and Preferences: Information about their interest in specific products, services, or industries, often inferred from their online activity or expressed through public channels.
• Publicly Available Information: Information obtained from publicly accessible sources such as company websites, professional networking sites (e.g., LinkedIn), and public directories.
• Website/Online Activity Data (if applicable to your lead generation methods): IP address, browser type, operating system, pages viewed, time spent on site, referring URL, if we use cookies or similar technologies on our lead generation properties.

b. For Clients/Buyers (Businesses purchasing leads from us):

• Contact Information: Name, email address, phone number of key contacts within your organization.
• Company Information: Business name, address, industry, website, tax ID.
• Financial Information: Payment details (e.g., credit card information, bank account details) for billing purposes. This information is typically processed through secure third-party payment processors and not stored directly by us.
• Communication Records: Emails, phone call recordings (if you inform and obtain consent for recording), and other correspondence related to our business relationship.
• Account Information: Usernames and passwords for access to our client portal or CRM (if applicable).

3. How We Collect Information

We collect information through various methods:

a. Lead Generation Activities:

• Publicly Available Sources: We gather information from public databases, corporate websites, professional networking sites (e.g., LinkedIn), industry directories, and other sources where individuals have publicly made their information available.
• Online Marketing and Advertising: If we run campaigns, we may collect information through lead capture forms on landing pages, social media platforms, or other online channels where individuals voluntarily provide their details.
• Content Marketing: Through whitepapers, webinars, or industry reports where individuals opt-in to receive content and provide their information.
• Direct Outreach: Through business-to-business (B2B) outreach where we identify potential leads based on publicly available professional information.
• Third-Party Data Providers (if applicable): We may purchase data from reputable third-party data providers who certify that they have the right to provide us with the information.

b. Client/Buyer Interactions:

• Directly from You: When you contact us, sign up for our services, or provide information during our business relationship.
• Through Our Website: If you fill out contact forms, create an account, or subscribe to our newsletter on our corporate website.
• Payment Processors: When you make payments for our services.

4. How We Use Your Information

a. For Lead Subjects:

• To Generate and Qualify Leads: We use the collected information to identify, segment, and qualify individuals who may be interested in our Clients' products or services.
• To Provide Leads to Our Clients: We share this information with our Clients who have a legitimate business interest in reaching out to potential customers.
• To Improve Lead Quality: We analyze lead data to refine our lead generation processes and improve the accuracy and relevance of the leads we provide.
• For Internal Analytics: To understand market trends and optimize our operations.

b. For Clients/Buyers:

• To Provide Our Services: To fulfill our lead generation contracts, deliver leads, and manage your account.
• For Billing and Payment Processing: To process invoices and manage financial transactions.
• To Communicate with You: To send service-related notifications, updates, and respond to your inquiries.
• To Improve Our Services: To understand your needs and enhance our lead generation offerings.
• For Marketing and Sales: To send you information about our other services that may be of interest, provided you have consented to receive such communications (in compliance with CASL).
• For Compliance: To comply with legal obligations and enforce our agreements.

5. Disclosure of Your Information

We may disclose personal information in the following circumstances:

a. To Our Clients/Buyers: The primary purpose of our business is to provide leads to our Clients. We disclose Lead Subject information to our Clients as part of our service agreements. Our Clients are contractually obligated to use this information responsibly and in compliance with applicable privacy and marketing laws.

b. To Service Providers: We may share information with trusted third-party service providers who perform functions on our behalf, such as: * Payment processing.* CRM systems. * Data analytics. * IT and hosting services. * Legal and accounting services. These service providers are contractually bound to protect the confidentiality and security of the personal information they process for us and are prohibited from using it for any purpose other than providing services to us.

c. Legal Compliance and Protection: We may disclose information if required to do so by law, court order, or governmental regulation, or if we believe in good faith that such action is necessary to: * Comply with a legal obligation. * Protect and defend the rights or property of L2S. * Prevent or investigate possible wrongdoing in connection with our services. * Protect the personal safety of users of our services or the public.

d. Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, personal information may be transferred as part of the business assets. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

6. Legal Basis for Processing (Relevant for GDPR Compliance, if applicable)

For individuals in the European Economic Area (EEA) and the UK, we process personal information based on the following legal grounds:

• Legitimate Interests: We rely on our legitimate interests in conducting our business, generating leads, and providing our services to Clients, provided that these interests are not overridden by the fundamental rights and freedoms of the data subjects.
• Contractual Necessity: When processing information necessary to fulfill our contractual obligations with our Clients.
• Consent: Where we obtain explicit consent for specific processing activities (e.g., for certain marketing communications to our Clients).
• Legal Obligation: When processing is necessary to comply with a legal obligation.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements.

• Lead Subject Data: We retain lead data as long as it is relevant for our Clients' marketing and sales purposes and in accordance with our agreements with them, and subject to any opt-out requests.
• Client Data: We retain Client data for the duration of our business relationship and for a reasonable period thereafter to comply with legal obligations and to resolve disputes.

8. Security of Your Information

We implement reasonable technical, physical, and administrative security measures designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest.
• Access controls and user authentication.
• Regular security assessments and updates.
• Employee training on data privacy and security.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

9. Your Privacy Rights

Depending on your jurisdiction and the nature of the data, you may have the following rights regarding your personal information:

a. For Lead Subjects:

• Right to Access: You may have the right to request access to the personal information we hold about you.
• Right to Rectification: You may have the right to request correction of inaccurate or incomplete personal information.
• Right to Erasure ("Right to be Forgotten"): You may have the right to request the deletion of your personal information under certain circumstances.
• Right to Object: You may have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
• Right to Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where we rely on your consent for processing, you have the right to withdraw that consent at any time.

b. For Clients/Buyers:

• You generally have the same rights as Lead Subjects regarding the personal information we hold about you in your capacity as a Client.

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request in accordance with applicable privacy laws.

10. International Data Transfers (if applicable)

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside Canada and choose to provide information to us, please note that we transfer the data, including Personal Data, to Canada and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

11. Children's Privacy

Our services are not intended for individuals under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a Child without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your privacy rights, please contact us at:

L2S - Contact@leads2sales.ca